i built an absurdly ambitious test company with agents for research, marketing, customer service, design, and finance. each had a title, personality, and reporting structure
on paper the company looked unstoppable. the marketing agent drafted campaigns, finance prepared forecasts, and customer support wrote helpful replies to hypothetical complaints. nobody had actually bought anything
i asked the team what our customers wanted. every department produced a beautifully worded answer based on assumptions. not one answer included feedback from an actual customer
i shut down thirty-six agents, interviewed real potential users, and built one small useful thing. the remaining four agents still believe the big company was acquired in a hostile takeover