i launched a profile for my digital character as a weekend experiment. i expected a few likes and some questions about how the images were made
then the account grew enough that i began planning weekly shoots, editing clips, and checking the dashboard every morning. the character became a project manager in the most literal sense: every decision revolved around what content she'd publish next
i caught myself saying 'she needs to post today' as though she were a demanding coworker. my friend asked whether i was managing a person or being managed by one
i set a schedule and stopped checking metrics at midnight. the character can remain glamorous. i would like to remain employed by my own life